First Choice Products

ORGANIZED CRAFTER
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Organized Crafter: Is a completely new line of organization and storage units. This product has been developed at a price point to be sold to large box stores in large quantities. The product was successfully introduced to the consumer market through The Shopping Channel in Canada on April 4th, 2008. The target market for this line of products is:

-Big box retail stores such as Jo-Ann’s, Hobby Lobby, Michaels Crafts, Target and Costco
- The Shopping Channel in Canada
- QVC in the United States

Competition and Differentiation

This product has been designed to be an economic version of the Mini Stackable. It will appeal to all age, interest and ethnic groups, or anyone with paper and/or small items to organize or store.

The Organized Crafter is currently the only well made, well priced organization and storage unit, which is ideal for so many uses, which will be available in the big box retail stores.

Manufacturing

The plastic components of Best Scrapbook System are manufactured in Agazziz, British Columbia, Canada. International demand has increased to the point where the wood components are being manufactured in China to maintain and increase profit margins.

The website, www.organizedcrafter.com is up and running and currently available for e-commerce purchases.

The Organized Crafter line of products has been designed to target the mass marketing retailers. This product is available in white only, and with a specified number of two inch drawers. This reduces the cost of manufacturing, resulting in a price point which enables large retailers to buy in large quantities and retail for an attractive retail price. This product will then appeal to mass market consumers who are searching for a well made organization and storage unit, but cannot afford the custom product.

Potential Profit
Conservative estimates put the gross sales for the Organized Crafter in its inaugural year at $576,850.00, with a gross annual profit of $302,260.