FIRST CHOICE PRODUCTS INC. Announces Signing of Letter of Intent for Business Combination With ShopToEarth, Inc.

July 13, 2010

July 13, 2010: Abbotsford, BC, Canada: The Board of Directors of FIRST CHOICE PRODUCTS INC. (CNSX: FCI) (the “Company” or “FCP”) announces it has signed a non-binding Letter of Intent (the “Letter of Intent”) with ShopToEarth, Inc.  www.shoptoearth.net  whereby FCP would acquire all of the issued and outstanding ShopToEarth, Inc. common shares in exchange for 23,894,911 common shares in the capital of FCP which will represent approximately 49% of the outstanding shares after completion of the transaction.

Completion of the Merger is subject to a number of conditions precedent including, among other matters, due diligence reviews by each party;  the approval of the board of directors of each company to enter into a binding definitive agreement, the completion of a best efforts financing to provide FCP with working capital;  and both shareholder and regulatory approval. 

About Shop To Earth:

Empowering its representatives to choose a lifestyle of better health and increased wealth, the goal of the eco friendly company ShopToEarth is to increase environmental awareness and social responsibility. Through its alliances with big name retailers, STE representatives have access to traditional, natural, organic, and eco friendly brands. While purchasing these products STE representatives receive a percentage of cash back on all their purchases through the STE portals. For more information visit http://www.shoptoearthnews.com/ or subscribe to the STE Twitter page.

In the event the Company and STE enter into a binding definitive agreement, the Company will provide further information on the terms of the Merger, ShopToEarth, Inc. and detailed information on STE’s assets based on a review of the STE’s documents as part of FCP’s due diligence.

On Behalf of the Board:

  Dave Martens, President

 FIRST CHOICE PRODUCTS INC.

#6 - 2076 Townline Rd., Abbotsford, B.C.  V2T 6E5
Toll-Free (866) 719-2988  Fax (604) 853-3119

“The statements in this press Release may contain forward looking statements that involve a number of risks and uncertainties.  Actual events or results could differ materially from the Company’s expectations and projections.”

^{THE CANADIAN NATIONAL STOCK EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY  FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.}

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